The aim of this paper is to present a theoretical summary of product policy and neuromarketing, as well as to identify differences in the perception of quality and selected forms of promotion, which significantly affect the shopping behavior of Slovak consumers. The research sample consisted of 166 respondents aged from 18 to 60 years (53.6% men). The authors of this paper did not find statistically significant gender differences in the perception of satisfaction with the quality of purchased products. They did not also find statistically significant gender differences of selected forms of product promotion on consumer shopping behavior. Any organization's priority must be to create and find its place in the market and gain the favor of consumers. The result of a good product strategy is customer satisfaction which will be reflected on the organization itself.
Loading....